At such a time, people's minds are in a phase called the Lazy zone. So all that people does is just read a few posts from friends and relatives mostly and view pictures and post whatever casual comment that comes to their minds.
But people are not completely in the Lazy zone when they are posting something on facebook. People definitely put in a good amount of thought into any post. They expect friends to like, comment, share and discuss about their posts. It's not "serious" thinking but people still put in some thought which is in the Lazy-Thinking Zone (LT).
When people post something when they are in the LT zone, it applies to what they read as well. Facebook users are more appreciative or engaged towards other LT posts that gives them a quite laughter or some really amazing picture. Brand or Fan pages need to cater to that Lazy-Thinking zone of fans and engage them in a casual, fun and simple pattern of posts. Also gradually taking potential buyers to the brand website by engaging through casual posts and elevating their interests through a series of directed posts. Cater to the LT and this can bring immediate reach and engagement.
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