What Companies Expect From A Digital Marketer...

1. Responsible for identifying and prioritizing digital marketing objectives, creating and communicating marketing targets briefs 
2. Review the performance of all sites and for campaign reporting to ensure delivery of ROI 
3. Develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage. 
4. Analyse campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment for the organisation. 
5. Implement and monitor SEO and PPC strategy to drive traffic and conversion rates 
6. Analyse and interpret user journey stats in order to improve the customer experience
7. Manage the use of digital media to support the company product strategy 
8. Manage a programme of webinars to support the overall communications plan 
9. Work with the wider Business Development team to improve customer attraction and retention 
10. Take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope 
11. Responsible for managing the online marketing budget 
12. Proven experience in digital marketing and online PR in an agency or consumer branding environment Good experience and understanding of customer and market dynamics and requirements 
13. Experience of digital content management 
14. Familiarity with brand marketing sites 
15. Excellent copywriting skills 
16. Search engine experience, including the ability to generate inbound links from the internet for proficiency using tools to track and report on response rates, traffic and pick up