Well well well... the easiest analogy that this dummy could think of is drawing people to a restaurant... landing page is the immediate webpage where the user lands once he/she clicks on a keyword or an online ad from a website.
The initial ad is like the invitation to customers to come visit the restaurant. Once the customer "falls for the ad", the next step is to visit the place. Rather than having an ad linked to the company's website where you have an ocean of info that is mostly irrelevant to the "hungry soul", having a specific landing page which is a highly simplified, visually appealing, suitably headlined homepage that is directed at the customer's immediate buying instinct is the key in netting those conversions.
Create valuable and correct content in your landing page is key of SEO marketing. When a Google user is looking for a certain subject and found your webpage with the right information you will automatically build trustworthy reputation.
ReplyDeletecan't agree with you more Faith
ReplyDelete