Infographic: iPad vs iPad mini

How different is the iPad mini

The launch of the iPad mini has also launched the debate on how different it is from its “big brother”, the iPad. Both the Apple devices are fitted adequately to lead the tablet wars but the obvious question is, Can the mini find a middle space and seal the competition against the likes of Google Nexus 7, Kindle Fire HD and Samsung Galaxy Tab 7.7, all falling inside the 7inch display category.

The underlying mood of the Apple fanatics is that as long as the mini resembles the iPad, it is a world beater. This infographics does just that – Comparing the basic features of iPad versus the iPad mini.

Though pricing of the mini at $329 seems to dominate the social media rants, the company surely is trying to protect its interests in the sales of the iPod Touch 32GB priced at $299. Some may feel that adding GPS to the mini and doing away with the iPod Touch might be the answer; all we can do is wait till we get our hands on the mini when it hits the stores on November 2^{nd and} see if it’s worth the moolah.  So take a sneak peek at the features of the mini in this infographic.

What people do on Facebook...

What is the psychology of people who log into facebook, let alone the fan pages. Facebook is just another avenue for people to let their hair down and spend their time away from the usual day.

At such a time, people's minds are in a phase called the Lazy zone. So all that people does is just read a few posts from friends and relatives mostly and view pictures and post whatever casual comment that comes to their minds.

But people are not completely in the Lazy zone when they are posting something on facebook. People definitely put in a good amount of thought into any post. They expect friends to like, comment, share and discuss about their posts. It's not "serious" thinking but people still put in some thought which is in the Lazy-Thinking Zone (LT).

When people post something when they are in the LT zone, it applies to what they read as well. Facebook users are more appreciative or engaged towards other LT posts that gives them a quite laughter or some really amazing picture. Brand or Fan pages need to cater to that Lazy-Thinking zone of fans and engage them in a casual, fun and simple pattern of posts. Also gradually taking potential buyers to the brand website by engaging through casual posts and elevating their interests through a series of directed posts. Cater to the LT and this can bring immediate reach and engagement.

What Companies Expect From A Digital Marketer...

1. Responsible for identifying and prioritizing digital marketing objectives, creating and communicating marketing targets briefs 
2. Review the performance of all sites and for campaign reporting to ensure delivery of ROI 
3. Develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage. 
4. Analyse campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment for the organisation. 
5. Implement and monitor SEO and PPC strategy to drive traffic and conversion rates 
6. Analyse and interpret user journey stats in order to improve the customer experience
7. Manage the use of digital media to support the company product strategy 
8. Manage a programme of webinars to support the overall communications plan 
9. Work with the wider Business Development team to improve customer attraction and retention 
10. Take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope 
11. Responsible for managing the online marketing budget 
12. Proven experience in digital marketing and online PR in an agency or consumer branding environment Good experience and understanding of customer and market dynamics and requirements 
13. Experience of digital content management 
14. Familiarity with brand marketing sites 
15. Excellent copywriting skills 
16. Search engine experience, including the ability to generate inbound links from the internet for proficiency using tools to track and report on response rates, traffic and pick up 

Landing Page Optimization (LPO)

Well well well... the easiest analogy that this dummy could think of is drawing people to a restaurant... landing page is the immediate webpage where the user lands once he/she clicks on a keyword or an online ad from a website.

The initial ad is like the invitation to customers to come visit the restaurant. Once the customer "falls for the ad", the next step is to visit the place. Rather than having an ad linked to the company's website where you have an ocean of info that is mostly irrelevant to the "hungry soul", having a specific landing page which is a highly simplified, visually appealing, suitably headlined homepage that is directed at the customer's immediate buying instinct is the key in netting those conversions.