Infographic: iPad vs iPad mini

How different is the iPad mini

The launch of the iPad mini has also launched the debate on how different it is from its “big brother”, the iPad. Both the Apple devices are fitted adequately to lead the tablet wars but the obvious question is, Can the mini find a middle space and seal the competition against the likes of Google Nexus 7, Kindle Fire HD and Samsung Galaxy Tab 7.7, all falling inside the 7inch display category.

The underlying mood of the Apple fanatics is that as long as the mini resembles the iPad, it is a world beater. This infographics does just that – Comparing the basic features of iPad versus the iPad mini.

Though pricing of the mini at $329 seems to dominate the social media rants, the company surely is trying to protect its interests in the sales of the iPod Touch 32GB priced at $299. Some may feel that adding GPS to the mini and doing away with the iPod Touch might be the answer; all we can do is wait till we get our hands on the mini when it hits the stores on November 2^{nd and} see if it’s worth the moolah.  So take a sneak peek at the features of the mini in this infographic.

What people do on Facebook...

What is the psychology of people who log into facebook, let alone the fan pages. Facebook is just another avenue for people to let their hair down and spend their time away from the usual day.

At such a time, people's minds are in a phase called the Lazy zone. So all that people does is just read a few posts from friends and relatives mostly and view pictures and post whatever casual comment that comes to their minds.

But people are not completely in the Lazy zone when they are posting something on facebook. People definitely put in a good amount of thought into any post. They expect friends to like, comment, share and discuss about their posts. It's not "serious" thinking but people still put in some thought which is in the Lazy-Thinking Zone (LT).

When people post something when they are in the LT zone, it applies to what they read as well. Facebook users are more appreciative or engaged towards other LT posts that gives them a quite laughter or some really amazing picture. Brand or Fan pages need to cater to that Lazy-Thinking zone of fans and engage them in a casual, fun and simple pattern of posts. Also gradually taking potential buyers to the brand website by engaging through casual posts and elevating their interests through a series of directed posts. Cater to the LT and this can bring immediate reach and engagement.