What Companies Expect From A Digital Marketer...

1. Responsible for identifying and prioritizing digital marketing objectives, creating and communicating marketing targets briefs 
2. Review the performance of all sites and for campaign reporting to ensure delivery of ROI 
3. Develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage. 
4. Analyse campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment for the organisation. 
5. Implement and monitor SEO and PPC strategy to drive traffic and conversion rates 
6. Analyse and interpret user journey stats in order to improve the customer experience
7. Manage the use of digital media to support the company product strategy 
8. Manage a programme of webinars to support the overall communications plan 
9. Work with the wider Business Development team to improve customer attraction and retention 
10. Take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope 
11. Responsible for managing the online marketing budget 
12. Proven experience in digital marketing and online PR in an agency or consumer branding environment Good experience and understanding of customer and market dynamics and requirements 
13. Experience of digital content management 
14. Familiarity with brand marketing sites 
15. Excellent copywriting skills 
16. Search engine experience, including the ability to generate inbound links from the internet for proficiency using tools to track and report on response rates, traffic and pick up 

Landing Page Optimization (LPO)

Well well well... the easiest analogy that this dummy could think of is drawing people to a restaurant... landing page is the immediate webpage where the user lands once he/she clicks on a keyword or an online ad from a website.

The initial ad is like the invitation to customers to come visit the restaurant. Once the customer "falls for the ad", the next step is to visit the place. Rather than having an ad linked to the company's website where you have an ocean of info that is mostly irrelevant to the "hungry soul", having a specific landing page which is a highly simplified, visually appealing, suitably headlined homepage that is directed at the customer's immediate buying instinct is the key in netting those conversions.